Most annual funds focus on low-level and major gift donors, but "missing middle" donors often don't get the attention they deserve. With the right cultivation and stewardship, studies support that mid-level donors can provide your highest donor lifetime value. So, who exactly are they and how do we manage this group? This interactive session will help you better understand the profile of the mid-level donor and provide you with strategies to keep, grow, and move this critical group of loyal donors.
Doors Open and Networking from 11:30am-12pm
Program Runs from 12pm-1pm
Led by Jim Bush, Vice President of Client Relationships, The Winkler Group.
Jim Bush has extensive experience as a successful fundraiser and nonprofit executive. He is recognized for his expertise in managing successful capital campaigns that incorporate annual giving, major gifts, and planned giving, and utilize the latest donor database technology.
A well-known speaker, Mr. Bush has presented at more than fifty national and international fundraising conferences; he has been named the top speaker at six international conferences. His articles on fundraising have been published in leading nonprofit journals.
Mr. Bush holds a bachelor’s degree from Elon College as well as a certificate in nonprofit management from Duke University.
